The Province of Ontario Board of Tourism ran a series of ads showing traditional families enjoying various attractions in the state.Since the apparent target of these is traditional families,it appears the Board of Tourism has segmented the market using _____ variables.

Question

Quizplus · Accepted Answer

Demographic variables are used to segment the market based on characteristics such as age, gender, family size, income, and education level. Traditional families are a specific demographic group that may have unique needs and preferences, which is why the Ontario Board of Tourism targeted them in their ads.

The Province of Ontario Board of Tourism Ran a Series