When the Benihana Frozen Foods Corporation began to offer its Famous Restaurant Classics meals in single serving packages,it was relying on a _____ segmentation variable to define a market based on serving size.

Question

Quizplus · Accepted Answer

Demographic segmentation divides the market based on factors such as age, gender, income, education, and family size. In this case, Benihana Frozen Foods Corporation is segmenting its market based on serving size, which is a demographic factor.

When the Benihana Frozen Foods Corporation Began to Offer Its