Post Grape-Nuts cereal has been marketed since early 20^th century.Its market share has been steadily declining as consumers began associating it with something their grandfather ate.Post recently launched a campaign to increase consumption of the cereal by inviting consumers to try the crunchy cereal on top of their yogurt,their salad,or their bowl of soup as a delicious addition.Post was trying to convince people who had never tried the cereal to try,and people who were familiar with the product to use it in a variety of different ways.Post is using which segmentation variable to define its target market? A)usage B)demographic C)behaviour D)lifestyle

Question

Quizplus · Accepted Answer

Post is using usage segmentation to define its target market. They are targeting people who have never tried the cereal before and people who are familiar with the product but may not have thought to use it in different ways. By targeting these specific usage situations, Post is hoping to increase consumption and appeal to a wider range of consumers.

Post Grape-Nuts Cereal Has Been Marketed Since Early 20th Century

Post Grape-Nuts Cereal Has Been Marketed Since Early 20^th Century