Many people are unaware that an individual can preplan his or her funeral so grieving relatives will not have to.Funeral homes trying to reach this market segment should use primarily _____ segmentation.
A)Psychographic
B)Geographic
C)Demographic
D)Behavioural

Question

Quizplus · Accepted Answer

Psychographic segmentation focuses on the lifestyle, values, and attitudes of consumers, which is relevant for preplanning funerals as it involves personal beliefs and attitudes towards death and planning.

Many People Are Unaware That an Individual Can Preplan His