Pepperidge Farm has developed new thick-sliced French Toast Swirl bread.The company realizes most people who eat toast for breakfast,see it as a side dish.Pepperidge Farm's ads advise consumers of this bread that this new product "doesn't go with breakfast.It is breakfast." Which segmentation variable is being used in this example?
A)behavioural
B)psychographic
C)demographics
D)family size

Question

Quizplus · Accepted Answer

The segmentation variable used in this example is behavioural because Pepperidge Farm is targeting a specific behaviour (eating toast as a side dish) and trying to change it by positioning their product as a complete breakfast option.

Pepperidge Farm Has Developed New Thick-Sliced French Toast Swirl Bread