In 1998,Apple refocused on the consumer and education markets,introducing the iMac

Question

In 1998,Apple refocused on the consumer and education markets,introducing the iMac - the most innovative PC ever created according to many PC and business analysts.By the end of the year 800,000 units had been sold,making the iMac the greatest PC product launch ever.This strategy was successful primarily because it identified:
A)innovative distributors.
B)competitive advertising.
C)important corporate computer needs.
D)target market segments.

Quizplus · Accepted Answer

Apple's success with the iMac was largely due to its focus on the target market segments of consumers and education. The iMac was designed to appeal to these markets with its innovative design, ease of use, and affordable price point, and Apple's marketing efforts were tailored to reach these audiences. By identifying and targeting these specific segments, Apple was able to create a product that met their needs and preferences, which ultimately led to the iMac's tremendous success.