Figure: 9-8
-The perceptual map in Figure 9-8 shows how various drinks are seen in the minds of adult consumers.Suppose a coffee producer wants to increase sales.Its advertising agency recommends that it run ads showing that coffee is healthier than one or more competitive drinks shown in the figure.In the ads,coffee should be compared with
A)skinny lattes.
B)fruit-flavoured drinks.
C)sugared soft drinks.
D)fruit-flavoured drinks and sugared soft drinks.

Question

Figure: 9-8 
-The perceptual map in Figure 9-8 shows how various drinks are seen in the minds of adult consumers.Suppose a coffee producer wants to increase sales.Its advertising agency recommends that it run ads showing that coffee is healthier than one or more competitive drinks shown in the figure.In the ads,coffee should be compared with
A)skinny lattes. 
B)fruit-flavoured drinks. 
C)sugared soft drinks. 
D)fruit-flavoured drinks and sugared soft drinks.

Quizplus · Accepted Answer

Sugared soft drinks are generally perceived as less healthy, so comparing coffee to them could highlight coffee's health benefits.

Figure: 9-8 -The Perceptual Map in Figure 9-8 Shows How Various Drinks