Children's Advil pain reliever positioned itself against Children's Tylenol pain reliever by running ads,which claimed that the Advil brand is superior because it works faster and longer than the Tylenol brand.This is an example of:
A)head-to-head positioning.
B)lateral positioning.
C)differentiation.
D)consumer positioning.

Question

Quizplus · Accepted Answer

The Advil brand positioning itself against the Tylenol brand by running ads claiming superiority shows head-to-head positioning strategy.

Children's Advil Pain Reliever Positioned Itself Against Children's Tylenol Pain