Post Grape-Nuts cereal has been marketed since early 20^th century.Its market share has been steadily declining as consumers began associating it with something their grandfather ate.Post recently launched a campaign which invited consumers to try the crunchy cereal on top of their yogurt,their salad,or their bowl of soup as a delicious addition.This is an example of a _____ strategy. A)perceptual mapping B)product positioning C)product differentiation D)repositioning

Question

Quizplus · Accepted Answer

The strategy described is repositioning, which involves changing the way consumers perceive a product in order to regain or increase market share. By suggesting new ways to consume the cereal, Post is attempting to change the product's image and appeal to a wider audience beyond its traditional use as a breakfast cereal.

Post Grape-Nuts Cereal Has Been Marketed Since Early 20th Century

Post Grape-Nuts Cereal Has Been Marketed Since Early 20^th Century