Marketers use perceptual maps as a means to display or graph in two dimensions the location of products or brands:
A)with respect to the geographic areas in which they are manufactured.
B)as they are clustered by type of outlet, normally in major metropolitan areas.
C)within selected retail outlets, indicating accessibility by consumers.
D)in the minds of consumers.

Question

Quizplus · Accepted Answer

Perceptual maps are used to display the location of products or brands in the minds of consumers. They show how consumers perceive products or brands in relation to each other based on certain attributes or characteristics. This can help marketers understand how their products or brands are positioned in the market and how they can improve their positioning to better meet consumer needs and preferences.

Marketers Use Perceptual Maps as a Means to Display or Graph