A two-dimensional matrix with different product dimensions on X and Y axes showing how different products and/or brands are perceived by customers according to those dimensions is known as a:
A)positioning strategy.
B)database.
C)perceptual map.
D)cognitive map.

Question

Quizplus · Accepted Answer

A two-dimensional matrix that displays different product dimensions on X and Y axes and shows how different products or brands are perceived by customers according to those dimensions is a Perceptual Map. This map is used mainly in marketing to identify opportunities in the market for an organization's products or services based on consumer feedback.

A Two-Dimensional Matrix with Different Product Dimensions on X and Y