Five general criteria are often used to pick target segments.They include the size of the market,expected growth of the market,competitive position of the firm with respect to the market,and compatibility with the organization's objectives and resources.What is the fifth criterion?
A)cost of reaching the segment
B)time required to create awareness
C)need to conform to government regulations
D)how long target market members have been customers

Question

Quizplus · Accepted Answer

The fifth criterion is the cost of reaching the segment, which involves evaluating the expenses incurred in delivering the marketing message to the target segment. This includes advertising costs, distribution costs, and other promotional expenses. It is important to consider this factor because targeting a segment that requires significant resources to reach may not be feasible or cost-effective for the organization.

Five General Criteria Are Often Used to Pick Target Segments