Shelly,the manager of a large grocery store,was concerned.She had received complaints from several customers who said they had been treated rudely by clerks at the store.In order to determine whether or not her clerks were indeed rude,Shelly hired a team of marketing researchers.The researchers posed as customers shopping in the store,but were actually taking notes and recording the actions of the store clerks.Later,Shelly reviewed those notes.The research notes Shelly reviewed were a form of _____ data.

Question

Quizplus · Accepted Answer

The research notes collected by the marketing researchers posing as customers are an example of primary data because they were collected specifically for the purpose of answering a research question or problem. Secondary data, on the other hand, refers to data that has already been collected by someone else for a different purpose. Developmental and national data are not relevant to this scenario.

Shelly,the Manager of a Large Grocery Store,was Concerned