Coca-Cola is considering getting into the smartphone market.John,who is in their marketing department,conducts a detailed interview with leading research on smartphones.This activity is referred to as:

Question

Quizplus · Accepted Answer

A depth (or individual) interview is a research method where a researcher conducts a detailed and in-depth interview with a single individual to gather more detailed and personalized information about a particular topic. In this case, John is conducting a detailed interview with leading research on smartphones to gather more information about the smartphone market and whether Coca-Cola should enter it.

Coca-Cola Is Considering Getting into the Smartphone Market