Many organizational buyers today are making deliberate efforts to build relationships that shape suppliers' products,services,and capabilities to their needs and those of their customers.This is known as:

Question

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This describes the concept of supplier development, where organizational buyers work closely with their suppliers to help them better meet their needs and the needs of their customers through collaboration, training, and support. Demarketing, inverse marketing, and inside-out marketing are not relevant to this context.

Many Organizational Buyers Today Are Making Deliberate Efforts to Build