A netbook company salesperson invites the information systems managers of its top ten customers (in terms of dollar sales)to view a demonstration of the firm's new product line so she can obtain their opinions regarding various options and configurations that could be offered.These information system managers are most likely to be the _____ of their organizations' buying centres.

Question

Quizplus · Accepted Answer

Information systems managers are most likely to be influencers in the buying center because they have the technical knowledge and expertise to evaluate and recommend products and services to be purchased. They may not have the final authority to make purchasing decisions, but their opinions and recommendations can greatly influence the buying decision.

A Netbook Company Salesperson Invites the Information Systems Managers of Its