When General Motors (GM)purchases BorgWarner Transmissions,and BorgWarner Buys Trucks and Cars
When General Motors (GM) purchases BorgWarner transmissions,and BorgWarner buys trucks and cars from GM,they are demonstrating which type of buyer-seller interaction?
A) exclusive dealing
B) relationship marketing
C) reciprocity
D) tying arrangements
Correct Answer:
Verified
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