Marketers need to understand the buying centres with which they deal.A series of questions can be used to facilitate this process.Which of the following questions would be the LEAST useful when trying to understand the operations of a buying centre?

Question

Quizplus · Accepted Answer

While understanding the selection process for membership in the buying centre may provide some context, it is the least useful of the options presented when trying to understand the operations of the buying centre. It would be more useful to understand who is in the buying centre, their relative influence, and their buying criteria as these factors will directly impact the decision-making process.

Marketers Need to Understand the Buying Centres with Which They