The concept in organizational buying that corresponds most closely to a consumer's evoked set in consumer buying is the:

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The bidders' list in organizational buying corresponds most closely to a consumer's evoked set in consumer buying because it is a list of potential suppliers that a purchasing agent or buying team has already considered as viable options for the particular purchase. Just as a consumer has a set of brands or products that come to mind when considering a purchase, an organizational buyer has a list of potential suppliers that they have already deemed as potential options for a purchase decision.

The Concept in Organizational Buying That Corresponds Most Closely to a Consumer's