At which point in the buying decision process would a firm use a formal vendor rating system to evaluate the quality of the vendor's product and customer service?

Question

Quizplus · Accepted Answer

A formal vendor rating system is typically used during the post-purchase behavior stage of the buying decision process. This is when the firm has already made a purchase from the vendor and is evaluating the quality of the product and customer service to determine whether to continue doing business with them in the future.

At Which Point in the Buying Decision Process Would a Firm