All of the following are useful lessons for marketers to increase their chances of selling products and services to organizations except:
A) understanding the organization's needs
B) getting on the right bidders' list
C) finding the right people in the buying centre
D) building a personal relationship with the organization
Correct Answer:
Verified
Q150: Measuring product performance is likely to occur
Q151: Online trading communities that bring together buyers
Q152: A list of firms believed to be
Q153: Online buying in organizational markets is prominent
Q154: At which point in the buying decision
Q156: Traditional auctions:
A)are buyer-initiated.
B)benefit the buyers significantly more
Q157: The concept in organizational buying that corresponds
Q158: A bidders' list would be a useful
Q159: If a company wanted to get rid
Q160: When selecting new uniforms for the Toronto
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