The Marketing Manager asks her new employee to conduct an analysis of the target market's lifestyle.Puzzled,the new employee thinks for a moment and then remembers that essentially,the Marketing Manager is asking for a(n)____________ analysis.
A)demographics
B)psychographics
C)social statistics
D)physiological needs

Question

Quizplus · Accepted Answer

A lifestyle analysis falls under the category of psychographics, which includes factors such as values, interests, hobbies, and attitudes that can influence consumer behavior. Demographics refer to basic statistical characteristics of a population, social statistics is a broad term that includes a range of statistical measurements related to society, and physiological needs are related to basic biological needs, such as food and shelter.

The Marketing Manager Asks Her New Employee to Conduct an Analysis