The SRI's VALS Program is one of the most prominent examples of:
A)purchasing behaviour studies.
B)learning theories studies.
C)studies on the hierarchy of effects.
D)lifestyle analysis programs.

Question

Quizplus · Accepted Answer

The VALS Program by SRI is a lifestyle analysis program that categorizes consumers based on their psychographic characteristics and values. It helps marketers understand the motivations and preferences of consumers and develop targeted marketing strategies accordingly. Hence, the best choice is D.

The SRI's VALS Program Is One of the Most Prominent