Which of the following is NOT a good measure of consumer lifestyle,or psychographics?
A)interests
B)activities
C)opinions
D)norms

Question

Quizplus · Accepted Answer

Norms are not a good measure of consumer lifestyle or psychographics because norms refer to the socially accepted behavior within a group or society, whereas lifestyle and psychographics focus on individual characteristics such as interests, activities, and opinions.

Which of the Following Is NOT a Good Measure of Consumer