Tums antacid stresses the fact that it is a calcium supplement in its advertisements,and has the health benefits of calcium.Most people already know Tums contains calcium.The new promotion is trying to change the attitude toward Tums by:
A)changing the perceived importance of the attribute.
B)adding a new attribute to the product.
C)changing the basic product.
D)adding a new attribute and re-positioning the product.

Question

Quizplus · Accepted Answer

The promotion is emphasizing the importance of calcium as a health benefit, thus changing the perceived importance of the attribute (calcium) that Tums already has.

Tums Antacid Stresses the Fact That It Is a Calcium