When it comes to "buzz marketing," Matchstick Inc.will hire individuals who are close in age or lifestyle to a relevant product category's target consumer.Matchstick refers to these individuals as:
A)brand seeders
B)leaders
C)influencers
D)deciders

Question

Quizplus · Accepted Answer

Matchstick Inc. refers to these individuals as "brand seeders," who are hired to promote products to their peers in a way that feels organic and authentic.

When It Comes to "Buzz Marketing," Matchstick Inc