Considerable research has documented that in many product categories,consumers are unable to distinguish among brands when given blind tests (i.e.taste or use of the products without labels).Such products include cigarettes,beer,liquors,and cosmetics.Nonetheless,even when prices are similar,consumers have strong preferences for specific brands of these products.This strong brand preference is the result of:
A)extended problem solving.
B)limited problem solving.
C)routine problem solving.
D)high-involvement problem solving.

Question

Quizplus · Accepted Answer

Strong brand preferences despite the inability to distinguish among brands in blind tests suggests that consumers are engaging in routine problem solving. This means that they have established automatic purchase behaviors and preferences based on habit or familiarity, rather than a deliberate evaluation of each brand's features and benefits.

Considerable Research Has Documented That in Many Product Categories,consumers Are