All of the following statements about changing consumer attitudes are true except?
A)Marketers attempt to change attitudes by changing beliefs about the extent to which a brand has certain attributes.
B)Marketers attempt to change attitudes by changing the perceived importance of attributes.
C)Marketers attempt to change attitudes by adding new attributes to a product.
D)Attitudes can be changed by marketers.

Question

Quizplus · Accepted Answer

Marketers can influence attitudes, but they cannot directly change them. Attitudes are complex and influenced by various factors beyond just marketing efforts.

All of the Following Statements About Changing Consumer Attitudes Are