Febreeze is an odour-controlling spray manufactured by P&G.When Febreeze was introduced,it was tagged as a pet killer.P&G had to spend lots of money debunking the false claim and request help from the ASPCA before consumers would purchase the product in the numbers expected.This promotion to debunk a false claim changed consumers' attitudes by:
A)changing beliefs about the extent to which a brand has certain attributes.
B)adding a new attribute to the product.
C)changing the basic product.
D)adding a new attribute and re-positioning the product.

Question

Quizplus · Accepted Answer

P&G changed consumers' attitudes by correcting false beliefs about Febreeze's safety, specifically addressing the misconception that it was harmful to pets.

Febreeze Is an Odour-Controlling Spray Manufactured by P&G