A consumer's purchases are often influenced by the views,opinions,or behaviours of others.Two important aspects of personal influence are:
A)lifestyle and motivation.
B)personality and lifestyle.
C)opinion leadership and word-of-mouth activity.
D)word-of-mouth activity and psychographics.

Question

Quizplus · Accepted Answer

Opinion leadership refers to individuals who are knowledgeable in a particular area and can influence the opinions and behaviours of others. Word-of-mouth activity refers to the communication among individuals about products and services. Both are important aspects of personal influence and can greatly impact a consumer's decision-making process.

A Consumer's Purchases Are Often Influenced by the Views,opinions,or Behaviours