A consumer's purchases are often influenced by the views,opinions,or behaviours of others.Two aspects of personal influence that are important to marketing are _____ and word-of-mouth activity.
A)parental guidance
B)peer pressure
C)opinion leadership
D)government regulation

Question

Quizplus · Accepted Answer

Opinion leadership refers to individuals who have the ability to influence others' attitudes or behaviors, often due to their expertise, social standing, or charisma. This, along with word-of-mouth activity, is crucial in marketing as it affects consumer decisions.

A Consumer's Purchases Are Often Influenced by the Views,opinions,or Behaviours