Rumours that circulated throughout Russia that Snickers candy bars caused diabetes is an example of:
A)negative word of mouth.
B)a lack of back translation.
C)cultural insensitivity.
D)consumer ethnocentrism.

Question

Quizplus · Accepted Answer

The rumours about Snickers bars causing diabetes spread negative word of mouth, which can have detrimental effects on the brand's reputation and sales.

Rumours That Circulated Throughout Russia That Snickers Candy Bars Caused