Brands must be cognizant of what rumours are being shared on social media.For example,rumours that McDonald's hamburgers contained horsemeat is an example of:
A)negative viral marketing.
B)a lack of back translation.
C)cultural insensitivity.
D)consumer ethnocentrism.

Question

Quizplus · Accepted Answer

Negative viral marketing refers to the negative spread of information or rumours about a brand or product, often through social media. The rumour of McDonald's hamburgers containing horsemeat was a prime example of this.

Brands Must Be Cognizant of What Rumours Are Being Shared