The American Express advertising claim that "membership has its privileges" creates which type of reference group?
A)aspiration group
B)dissociative group
C)secondary reference group
D)integrated group

Question

Quizplus · Accepted Answer

The claim "membership has its privileges" appeals to consumers' desires to be part of an aspiration group, which is a group that individuals wish to belong to or be associated with.

The American Express Advertising Claim That "Membership Has Its Privileges