The formal marketing practice,which occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products is known as

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The formal marketing practice which ties the charitable contributions of a firm directly to the customer revenues produced through the promotion of one of its products is known as cause marketing. Philanthropic marketing involves a firm making charitable contributions without tying them to customer revenues. Goodwill marketing aims to improve the overall reputation or image of a firm. Public relations marketing involves managing the spread of information and communication between a company and its stakeholders.

The Formal Marketing Practice,which Occurs When the Charitable Contributions of a Firm