Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns,satisfying customer needs,and:

Question

Quizplus · Accepted Answer

Cause marketing programs not only address public concerns and satisfy customer needs, but they also aim to enhance corporate sales and profits. This is done by associating the company with a social or environmental cause, which can improve the company's image and increase customer loyalty. However, this must be done responsibly and authentically in order to be effective.

Cause Marketing Programs Incorporate All Three Concepts of Social Responsibility