A consultancy is presenting to their client about the importance of creating a friendly working culture to increase productivity.Which of the following statements about culture is true?
A)Culture includes attitudes and values.
B)Culture is an example of an economic force within the marketing environment.
C)Because Canada is considered a "melting pot," cultural trends are typically not monitored by businesses.
D)Culture is only considered an important facet of marketing in international marketing.

Question

Quizplus · Accepted Answer

Culture refers to the beliefs, values, customs, behaviors, and artifacts that characterize a group or society. Attitudes and values are integral components of culture, along with other elements such as language, social norms, and religious beliefs.

Answer: None of the above
 Culture is not an economic force within the marketing environment, but rather a socio-cultural factor. Canada may be considered a multicultural society, but cultural trends still play a significant role in shaping consumer behavior and preferences. Culture is not limited to international marketing, as it also affects domestic marketing strategies and tactics.

A Consultancy Is Presenting to Their Client About the Importance