Surveys of consumer expectations are tracked over time by researchers,who ask such questions as "Do you expect to be better off or worse off financially a year from now?" Surveyors record the share of positive and negative responses to this question and related ones to develop an index,sometimes called a consumer confidence or consumer sentiment index.These results of these surveys most directly relate to the _____ forces within the marketing environment.
A)economic
B)regulatory
C)competitive
D)social

Question

Quizplus · Accepted Answer

Surveys of consumer expectations are directly related to economic forces within the marketing environment. The questions asked in the survey are focused on financial well-being, which is a significant aspect of the economic environment of marketing.

Surveys of Consumer Expectations Are Tracked Over Time by Researchers,who