One of the weaknesses inherent in the use of the BCG portfolio analysis is that it:
A)acts as a strong motivational tool for employees in SBUs that have been labeled dogs or problem children.
B)it is often difficult to get needed information on market growth and market share.
C)considers so many SBU factors beyond market growth rate and relative market share.
D)does not require forecasts in order to be implemente

Question

Quizplus · Accepted Answer

The BCG portfolio analysis requires information on market growth rate and relative market share, and obtaining this information can be difficult. This weakness can limit the accuracy and usefulness of the analysis, particularly in industries or markets where data is incomplete or difficult to obtain. The other options (A, C, and D) are not weaknesses of the BCG portfolio analysis.

One of the Weaknesses Inherent in the Use of the BCG