When a firm decides to double their marketing budget for a product that sells consistently,they are using which strategy:
A)market development and market penetration
B)market development and diversification
C)market penetration and product development
D)diversification and market penetration

Question

Quizplus · Accepted Answer

Market penetration involves increasing sales of existing products in existing markets. Doubling the marketing budget for a product that sells consistently is an example of market penetration.

When a Firm Decides to Double Their Marketing Budget for a Product