Gillette continues to manufacture Liquid Paper correction fluid for use with typewriters even though most of the world uses word processors.It is a small market that has little growth,but Liquid Paper has the largest market share,and Gillette invests no promotional monies in maintaining the declining product.Liquid Paper is an example of a:
A)star.
B)cash cow.
C)question mark.
D)exclamation mark.

Question

Quizplus · Accepted Answer

Liquid Paper correction fluid for typewriters is a classic example of a cash cow product. It has a high market share and generates consistent cash flow despite being a declining product in a small market. Gillette does not need to invest in promotion because of its strong market position.

Gillette Continues to Manufacture Liquid Paper Correction Fluid for Use