Which of the following actions would best illustrate a diversification strategy for McDonald's (the fast food restaurant)?
A)opening the first McDonald's in China
B)developing a line of McDonald's toys to be sold through Toys R Us stores
C)adding a line of new deli sandwiches to the menu of existing McDonald's stores
D)running a promotion based on the Monopoly game, whereby customers have a chance to win prizes with each purchase

Question

Quizplus · Accepted Answer

Developing a line of McDonald's toys to be sold through Toys R Us stores represents diversification as it involves entering a new market with a new product, different from their core fast food business.

Which of the Following Actions Would Best Illustrate a Diversification