Assume McDonald's is engaging in a market development strategy.Which of the following actions best illustrates a market development strategy?
A)opening the first McDonald's in China
B)developing a line of McDonald's toys to be sold through Toys R Us stores
C)adding a line of new deli sandwiches to the menu of existing McDonald's stores
D)running a promotion based on the Monopoly game, whereby customers have a chance to win prizes with each purchase

Question

Quizplus · Accepted Answer

Opening the first McDonald's in China is an example of market development strategy, which involves entering new markets with existing products. In this case, McDonald's is expanding into a new geographic market, China, with its existing menu of food items. The other options, such as developing a line of toys or adding new menu items, do not involve entering new markets, but instead focus on product development or diversification strategies. The promotion based on Monopoly game is a sales promotion strategy, which aims to increase sales and repeat customer visits.

Assume McDonald's Is Engaging in a Market Development Strategy