The Marketing Manager at Pepsi describes to a new employee that her first major task is to develop a road map for Pepsi One.The new employee is confused,until he realizes that the Manager is referring to a(n)______ for Pepsi One.
A)marketing plan.
B)4Ps assessment.
C)social media plan.
D)SWOT analysis

Question

Quizplus · Accepted Answer

A road map typically refers to a plan for achieving specific goals or objectives. In the context of marketing, this would typically refer to a marketing plan. Therefore, the best choice is A, marketing plan. The other options (B, 4Ps assessment; C, social media plan; D, SWOT analysis) may be components of a marketing plan, but do not fully encompass the task of developing a road map for Pepsi One.

The Marketing Manager at Pepsi Describes to a New Employee