At which step of the planning stage of the strategic marketing process does a firm develop the program's marketing mix?
A)situation analysis
B)goal setting
C)marketing program
D)sales forecasting

Question

Quizplus · Accepted Answer

Developing the marketing mix is part of the marketing program stage in the strategic marketing process. This is when the firm determines the specific tactics and activities to be implemented to achieve the marketing objectives. The marketing mix includes the 4 Ps (product, price, promotion, and place) that will be used to meet the needs and wants of the target market.

At Which Step of the Planning Stage of the Strategic