Xbox video game consoles were developed through a joint venture between Microsoft and the WWF (World Wrestling Federation).Plans were made to rush the product to market to counter new Playstation and Nintendo consoles that were also being released about the same time.Complaints about the video game began immediately after its introduction.These complaints ranged from missing parts to incorrect programming. In which phase of the strategic marketing process did the Xbox strategy fail?
A)the goal-setting phase
B)the implementation phase
C)the control phase
D)the strategic development phase

Question

Quizplus · Accepted Answer

The Xbox strategy failed in the implementation phase, as complaints about missing parts and incorrect programming were immediate after its introduction, indicating that the product did not meet its intended goals and specifications. This issue could have been addressed through more thorough testing and quality control during the implementation phase.

Xbox Video Game Consoles Were Developed Through a Joint Venture