There are many perfumes on the market,but only one that breaks down fragrances into elements so people can wear the particular scents with which they have emotional ties.The perfume's manufacturer is Demeter,and it makes over 150 different fragrances with names like Dirt,Lobster,Dandelion,Sugar Cookie,Brownie,Woodsmoke,Leather,and Turpentine.According to people who use Demeter perfume,its memorable scents would be what makes it superior to other perfumes.This is an example of:
A)consumer standards.
B)perceptual segments
C)marketing armaments.
D)points of difference.

Question

Quizplus · Accepted Answer

Demeter's unique approach of offering fragrances that evoke specific memories or emotions differentiates it from other perfumes, highlighting its points of difference.

There Are Many Perfumes on the Market,but Only One That