Figure: 2-4
-SBUs found in quadrant "D" (Figure 2-4)would be called
A)stars.
B)question marks.
C)cash cows.
D)dogs.

Name: Figure: 2-4 -SBUs found in quadrant "D" (Figure 2-4)would be called A)stars. B)question marks. C)cash cows. D)dogs.
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Question

Figure: 2-4 
-SBUs found in quadrant "D" (Figure 2-4)would be called
A)stars. 
B)question marks. 
C)cash cows. 
D)dogs.

Quizplus · Accepted Answer

The quadrant "D" represents products or SBUs that have low market share and low market growth. These are the products or SBUs that are not generating enough profits and may require significant investments to keep them afloat. They are commonly referred to as dogs.

Figure: 2-4 -SBUs Found in Quadrant "D" (Figure 2-4)would Be Called