The goal of a SWOT analysis is to:
A)identify those critical factors that can have a major effect on the firm.
B)keep top management placated.
C)discover areas for diversified investment outside the firm's marketing areas.
D)develop new products for new market segments.

Question

Quizplus · Accepted Answer

The goal of a SWOT analysis is to identify the strengths, weaknesses, opportunities, and threats of a firm or a business. By analyzing these critical factors, the SWOT analysis helps the management to make informed decisions about the future direction of the business, identify areas for improvement, and develop successful strategies to achieve the desired goals.

The Goal of a SWOT Analysis Is To