Goal setting as used in the text requires that the marketing manager set measurable _____ to be achieved.
A)financial limits
B)marketing objectives
C)quality standards
D)production quotas

Question

Quizplus · Accepted Answer

Goal setting in marketing requires the marketing manager to set measurable marketing objectives that can be achieved. Financial limits, quality standards, and production quotas may be components of the marketing plan, but they are not the primary focus of goal setting.

Goal Setting as Used in the Text Requires That the Marketing